This is an
advertising poster for a webdesign company. I was given a basic idea
for the design and was told the name of the company. This is what
I came up with:
I
started by creating the logo for the group. Once this had been accepted
and taken as being good, I went ahead and used this as the basis for
more expansive posters.
The
object in the centre is the logo that appears behind the 'a' in the
logo. I took this and treated it as 3d and made out of glass. Refracting
the text behind it and bending it to the shape of the logo.
While
I had been creating this design, there was a too much white space
at the bottom of the image. So I placed this little object, which
had been the test object for the central glass piece, at the bottom
right of the image. This added a mirroring of the main piece and gave
a greater weight to the piece over all.
This
is a second version of the main and differs only by the colouring.
Although I like the addition of the red it makes the image feel unbalanced
so the original colour scheme was kept in the end.